Brand Identity Design

My signature service: Brand Identity Design

When clients hire me for brand identity design, I help them create their perfect logo that matches their goals, needs, and intentions along with a brand identity style guide that helps them use their new logo in the best ways to keep their brand consistent.

With this service, clients hire me to help them create a stunning + effective logo for their business. Once we've perfected their new logo, I create a brand identity style guide that works as a playbook on how to use their new logo in a variety of different ways and environments.

Once the brand identity design portion of the project is complete, we take their new logo + style guide and start working on other projects together, such as their website and printed materials, as they need in order to start working using their new brand identity right away.

What you'll receive

When you hire me for your brand identity design project, here's what you can expect to receive as deliverables for your project.

• Custom designed logo, and all the file formats for your logo that you'll ever need. Included file types are the vector format(s) for your logo, print formats, and any other special formats that we've discussed when your project started.
• A custom-designed brand identity style guide that is designed with your new brand identity in mind. This PDF will outline your color codes and typography, the best ways to use your logo in different environments, and how not to use your new logo in order to keep your new brand identity consistent.
• We'll discuss what other projects you need done that will have your brand new brand identity on it, including projects like your website, business cards, printed collateral, and anything else you need to showcase your new brand identity.

The project process

Every project is different, but here's a good idea about how your brand identity design project would progress.

• We'll start with an initial consultation to learn more about you and your business and goals.
• Once we're in agreement on what your project will be, we'll sign an agreement and a deposit must be made to get started.
• I'll then start by designing a few different logo concepts based on what we've talked about up to this point. The number of concepts is based on our agreement.
• We'll then narrow down the options to one logo design concept and work to make that one perfect for your needs.
• Once your logo is complete, I'll start working on your brand identity style guide so that you know exactly how to use your new logo.
• From here, we'll start work on your other projects, such as your website or any printed material. These projects vary in their process, but I'll be sure to keep you informed every step of the way.